Diminishing Print vs. Rising Electronic Publishing: The Case of Lithuania

In this work we undertake an interpretative case study to analyze the periodicals market in Lithuania. Specifically, we are exploring the possible reasons for the diminishing supply of and demand for traditional print press and whether or not electronic publishing can fill in the growing gap. In this work we use data collected through Internet based survey and interviews with publishing industry players to draw conclusions on the current and future trends in the epublishing domain in Lithuania.